CIO MarketPulse white paper 

Overlooked and under protected
How the SaaS data gap threatens resilience 

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The SaaS data protection gap: Why resilience is at risk 

As organizations double down on digital transformation, SaaS platforms have become the lifeblood of modern business operations. But while they fuel productivity and innovation, these cloud-native tools often leave critical data exposed.  Overconfidence in native protection and a lack of independent backup strategies are creating a dangerous blind spot — one that could jeopardize your business continuity at any moment. 

 
Why this research? 

This exclusive report, developed in partnership with CIO and based on insights from over 300 senior IT decision-makers across the US, Europe, and APAC, uncovers a sobering disconnect between perceived preparedness and actual resilience. From cloud failures and cyberattacks to simple human error, the findings reveal how many organizations are one disruption away from disaster — and what leaders must do now to avoid it. 

Guest speaker:

Brent Ellis, Senior Analyst, Forrester 
Brent leads Forrester’s technology resilience, backup, storage, and mainframe modernization research. Brent helps technology leaders become adaptive, creative, and resilient with modern yet pragmatic approaches.

Key takeaways 

  • The resilience gap is real: Despite confidence in their recovery capabilities, 47% of respondents say they couldn’t recover from a major SaaS data loss within 24 hours — and 11% admit they may never recover fully. 
  • Native protections fall short: 37% of respondents still rely solely on native protection measures, not realizing this means short retention periods and limited recovery options, leaving them exposed to risk. 
  • What modern backup requires: Organizations now demand segregated, immutable storage, independent cloud architecture, and compliance-ready features — all built into the foundation of their backup strategy. 

Who should read this? 

If your organization relies on SaaS platforms to operate, collaborate, or store sensitive data, this white paper is essential reading.  Hear from senior IT decision-makers on what you need to do now to ensure your SaaS data is available, protected, and recoverable.

Keepit, 2025